LED QUEENS
The Queer-Superhero Origin Story of LED Queens
LED Queens, founded by Cesar Torres, merges LGBTQ pride, Torres’ Mexican heritage and roots and fitness. The brand's beginnings stem from Torres' seven self-published books, including the dystopian thriller series "13 Secret Cities" and "9 Lords of Night," and the dark, erotic "How to Kill a Superhero" series under the pen name Pablo Greene.
Launched on Shopify in 2017, LED Queens began by offering limited-edition spandex merchandise, evolving into a full-fledged sportswear brand. Known for its vibrant colors and unique designs, LED Queens caters to those seeking an aesthetic that expresses individuality over conformity. Embraced by gay and queer folks, the brand's inclusive vision extends to all, celebrating bold, expressive fitness gear.