Consulting & Strategy with Cesar Torres

I help organizations and founders navigate digital transformation, CRM strategy, and content-driven growth. With over a decade of experience spanning Fortune 100 consulting, startup scaling, and entrepreneurial leadership, I bring both strategic vision and hands-on execution.

My consulting practice draws from three pillars of my career:

• Enterprise consulting: As Director of Product & Strategy at Razorfish, I led digital product roadmaps for Ford Pro’s EV charging and financing verticals. I bridged Salesforce CRM, GTM, and product teams to deliver compliant, scalable B2B solutions.
• Entrepreneurship: I founded and scaled LED Queens, a profitable LGBTQ+ niche fitness apparel brand. I built growth plans, product roadmaps, and community-driven marketing that turned a micro startup into a sustainable business.
• Knowledge platforms: At Wirecutter, I helped build editorial and product strategies that transformed a consumer information startup into a household name later acquired by The New York Times.

What I Offer

Product & Strategy Consulting
Roadmaps, go-to-market strategy, and innovation frameworks for regulated and complex ecosystems.

CRM & Salesforce Integration
Aligning CRM with customer success, GTM, and financial product rollouts.

Content & Knowledge Management
Building scalable systems to enable sales, customer education, and advisor engagement.

Startup Growth & Brand Development
Helping founders and small businesses create niche brands, establish product-market fit, and scale sustainably.

Why Work With Me?

Cross-functional leadership: I connect the dots between product, UX, marketing, and engineering.

Proven results: From scaling Wirecutter to acquisition, to leading Ford Credit’s product transformation, to growing LED Queens into a profitable brand.

Inclusive perspective: As a queer, nonbinary founder and strategist, I bring an equity-driven, community-minded lens to every engagement.

How to Work Together

All engagements begin with a discovery session. I do not accept full-time employment or retainer models; each engagement is custom-scoped based on goals, team size, and timeline.

📩 Inquiries: Contact Me

📍Based in Chicago | Remote Connection also available