Consulting
Digital Product & Narrative Strategy
Turning systemic ambiguity into operational alignment.
I help organizations navigate the complex intersection of Product Strategy, CRM Architecture, and Narrative Architecture. My approach is forged at the highest levels of digital transformation, bridging the gap between technical complexity and human storytelling.
Experience Matters: Former Director @ Razorfish (Ford Pro) • Co-Founder @ Wirecutter • Strategic lead for Fortune 100 digital roadmaps.
Areas of Practice
Product Strategy & GTM
Developing roadmaps for complex ecosystems. I align product vision with Go-To-Market execution to ensure scalable B2B and B2C success, specializing in EV charging and financial verticals.
Salesforce & CRM Alignment
Architecture that works for humans. I help teams integrate Salesforce into their customer success and financial workflows, ensuring the "Source of Truth" actually drives revenue.
Narrative Architecture
A proprietary framework for building brand multiverses. I help teams move beyond simple content marketing into building scalable knowledge systems that survive the AI transition.
Available in 2026
I am currently accepting inquiries for Fractional Strategy roles and high-impact advisory sprints.
For boutique branding and founder-focused coaching, please visit the LED Queens Strategy Lab.