The Intersection of Enterprise Strategy & Community Culture

I build the infrastructure that allows niche brands to become community pillars.

For the past 15 years, I have operated at the intersection of complex digital ecosystems and mission-driven community impact. Whether directing product roadmaps for a global titan like Ford Pro or scaling an inclusive brand from zero as the founder of LED Queens, my focus is the same: building systems that scale without losing their soul. My approach includes a leadership style that upholds diversity and inclusion to not just grow a business, but to also center people.

The Entrepreneurial Proof: LED Queens

2016 – Present

I launched LED Queens in Chicago to fill a void in the LGBTQ+ athletic space. What began as a community-focused creative project evolved into a profitable, global e-commerce brand.

  • Phase One (The Build): I personally managed the initial setup—legal entity formation, supply chain logistics, and global fulfillment workflows.
  • The Evolution: I transitioned the brand from a passion project to a data-driven business by leveraging community storytelling and micro-influencer engagement to drive consistent ROI.
  • The Status Today: A self-sustaining brand that continues to serve the queer community through a hybrid production model and a commitment to transparency.

The Enterprise Record: Systems at Scale

Ford Pro

Entrepreneurship gave me the grit; the corporate world gave me the blueprint for massive scale.

  • Building for the Future: As a Product Director for Ford Pro, I shaped the digital roadmaps for EV charging and financial verticals. This required navigating high-stakes B2B ecosystems, managing complex CRM integrations, and ensuring compliance in strictly regulated environments of electric vehicles for Ford Pro's North American and European marketplaces.

Wirecutter/New York Times

  • Scaling Content: At Wirecutter, I led the editorial and product teams starting in 2013, through the acquisition by The New York Times in 2016, scaling a knowledge management platform that influenced millions of consumer decisions.